Perceived Commercial Influence upon the Journalists in Sindh Province, Pakistan

Abstract

This study aimed to assess the impact of perceived commercial influence on the surveyed journalists in Sindh Province, Pakistan. A quantitative cross-sectional survey was conducted, and a closed-ended questionnaire was administered for data collection. A sample of 250 journalists from various sub-divisions of the Hyderabad Division was selected by employing a purposive sampling technique. Thus, in the result, subject to demographic details, it was observed that the majority of the surveyed journalists were male, aged between 31 and 40 years, having sought a bachelor-level education, and being employed by Sindhi-language print media news organizations with professional experience of up to 10 years. In addition, it was found that out of the total of four sources of commercial influence measured in this study, advertising was found at the top, followed by economic considerations, public relations agencies, and business people in influencing the news workers’ journalistic profession.