SBBU Journal of Social Sciences

Use of Social Media among Housewives in Hyderabad, Sindh Province, Pakistan

Rashid Ali Khuhro — 2026-01-15

In recent times, social media has emerged as a powerful communication tool and media. It has proved as a powerful medium for its users, and no one can deny its power. Over the last two and a half decades, social media has made a tremendous difference in people’s daily lives in Pakistan, social media has provided a platform to users that have no access to any other forum especially housewives who cannot pursue their careers because of their marital status being married after just completing studies. The main purpose of the study was to evaluate the usage of social media made by housewives and how it empowers them. A cross-sectional survey was conducted to collect data from purposively and conveniently selected sample of housewives residing in the sub-division- Latifabad, District Hyderabad, Sindh province Pakistan. The findings show that the use of social media platforms made by housewives empowers them. It was also found that the surveyed housewives mostly used Facebook, WhatsApp, YouTube, and Instagram. Added they mostly accessed social media on a smartphone for a duration of 2 to 3 hours. The three main purposes of using social media platforms by the housewives were seeking entertainment, interacting with friends, and learning skills. However, a smaller number of the housewives said that they used social media for business and earning. The housewives also told that they had their social media groups. The popular groups among them in descending order were WhatsApp and Facebook. Finally, the housewives also taught some skills through social media platforms. The most common skills they taught were cooking and makeup.

Globalization and Economic Growth as Drivers of Financial Development

Muhammad Hasnain — 2026-01-15

This study examines the effects of globalization and economic growth on financial development in South Africa, Brazil, Russia, India, and China (BRICS) over the period 1994–2023. Using panel data techniques, including Fully Modified Ordinary Least Squares (FMOLS) and Dynamic Ordinary Least Squares (DOLS), along with panel unit root and cointegration tests, we investigate the long-run relationships among the variables. The empirical findings reveal that both economic growth and globalization exert a positive and significant impact on financial development. Rising economic activity enhances financial services by increasing income levels, investment opportunities, and capital requirements, while globalization stimulates the expansion of the financial sector through greater trade openness and cross-border capital flows. The cointegration results confirm the existence of a stable long-run equilibrium relationship among the variables. Overall, the findings support both traditional theories and recent empirical evidence on financial development in emerging markets. The study offers important policy implications for BRICS economies, emphasizing the need to promote sustained economic growth, deeper global economic integration, and stronger institutional and regulatory frameworks to foster financial sector development. By doing so, policymakers in emerging economies can better harness the benefits of globalization to strengthen their financial systems.

A critical analysis of Taufiq Rafat’s poems “Kitchen,” “Vulture,” and “Eid Morning” through Homi K. Bhabha’s postcolonial theory

Fareeha Bibi — 2026-01-15

This study examines the impact of colonization on the cultural identity of Pakistani society through a critical analysis of three poems—“Kitchen,” “Vulture,” and “Eid Morning”—by Taufiq Rafat. Drawing on Homi K. Bhabha’s concepts of cultural hybridity and the third space, the study explores how traditional Pakistani values have interacted with Western influences to produce a fluid and hybrid cultural identity. Rafat’s poetry illustrates the gradual transformation of indigenous traditions, social practices, and religious celebrations, reflecting the emergence of mixed cultural forms. Using a qualitative approach based on close textual analysis, the study reveals that cultural identity in postcolonial Pakistan is not fixed but continuously evolving. The findings suggest that contemporary Pakistani identity occupies a “third space,” shaped by the coexistence of local traditions and colonial influences. Rafat’s poems thus highlight the dynamic and transformative nature of Pakistani society within its postcolonial context.

Application of Short Story in Foreign Language Class

Kiran Shirazi — 2026-01-15

For this study, a qualitative approach is adopted. Where the semi-structured interviews were conducted with a group of participants, who studied at the undergraduate level at a public sector university in Karachi. The interviews lasted 25-30 minutes; whenever a point of saturation was reached, the interviews were stopped. The interviews showed that literature can be a valuable tool for teaching a foreign language. The short story was the main focus. Its characteristics include: A style that emphasizes language and brevity, Students enjoyed the following aspects of the teaching strategy: role-playing, grammar translation, and emotional attachment; in contrast, foreign culture, teaching methodology: Students face difficulties when learning short stories because of the direct method and time limits. It is recommended that teachers include more short stories in their lesson plans because they are effective resources for teaching all four language skills.

Investigating the Problems in Academic Writing of QUEST Undergraduates

Amolakh Dass — 2026-01-15

This study aimed to investigate the problems in academic writing among undergraduate students of Quaid-e-Awam University of Engineering, Science, and Technology (QUEST), Nawabshah, Pakistan, and to explore their needs in terms of academic writing skills. Using a quantitative approach, the data were collected from 15 BE and BS departments across the university. The study comprises a sample of 150 students. The structured questionnaire served as the main tool for gathering data for this investigation, which follows the Hutchinson and Waters' Needs Analysis model. The results of this study indicate that most students faced significant challenges in their academic writing. Moreover, the students' desire to improve their academic writing skills in English indicates the crucial role of effective language teaching and learning in university education.