SBBU Journal of Social Sciences

Exploring the Evolution and Implications of Pakistani English within a Socio-Cultural Context

Aisha Akbar — 2025-03-24

The linguistic elements of Pakistani English and its development within Pakistan's sociocultural context are examined in this study. Despite being Pakistan's official language, English is commonly taught without taking into account the sociocultural nuances of the region. By examining the factors that shape Pakistani English and comparing its unique linguistic characteristics to those of British English, this study aims to highlight the development of Pakistani English. Academics with master's and doctoral degrees in English linguistics were given open-ended questionnaires as part of a qualitative data collection process. Major linguistic features of Pakistani English were revealed by thematic analysis of the responses. These included the usage of Urdu idioms and terminology, unique sentence patterns, and frequent code-switching between Urdu, Pakistani English, and other regional languages. These results demonstrate how Pakistani English captures the diversity of Pakistani culture and emphasize how crucial it is to appropriately integrate regional linguistic contexts into English language instruction. According to the study, an expanded approach to language learning that places a focus on regional linguistic identity can be supported by an awareness of the features of Pakistani English, which can assist shape language planning and policy. Additional social, cultural, and linguistic elements impacting Pakistani English's ongoing development require more study.

The Use of Mobile Phones for Marketing Purposes by Live- Stockers in Sindh Province, Pakistan

Bashir Ahmed Memon — 2025-03-24

This research work is an attempt to focus on the role of mobile phones in the profession of livestock. It particularly concentrates on how mobile is used by livestock holders to get market information related to the products of their profession. Due to the nature of the research questions and required data, a quantitative cross-sectional survey was conducted on the livestock holders in the sampled areas of Sindh, province, Pakistan. Whereas, to reach the targeted survey respondents purposive sampling technique was supposed to be most suitable and applied due to the non-availability of a comprehensive list of the livestock holders, however with a pre-condition that the livestock keeper must own a mobile phone. The data collection instrument was pre-designed with close-ended questions. The data were analyzed with SPSS statistical software having used descriptive and inferential statistical techniques. Some of the key findings disclosed that the majority of livestock keepers adopted this profession by inheritance. They also admitted that they use mobile phones to communicate market information to have the latest updates about livestock products. Additionally, it was found that educated livestock keepers on average use more mobile phones in comparison to their uneducated counterparts. It was also observed that due to mobile phone usage, there has been an increase in the earnings of the livestock keepers; and there has been a reduction of transport expenses of the livestock keepers due to mobile phone usage, as they seek market-related information earlier to transport their livestock products in the market for selling.

A Marxist Analysis of Samuel Beckett’s Play “Waiting for Godot”

Israr Ahmed Khoso — 2025-03-25

This study presents a Marxist analysis of the play Waiting for Godot. Since the play explores several themes, it specifically addresses the reasons behind the formation of different social classes and the resulting consequences, such as alienation, exploitation, and friction within these classes. In the play, different characters represent different social classes. Through the lens of Marxist theory, this analysis showes that the characters of Pozzo and Lucky symbolize the bourgeoisie and the lower class, respectively. To support this statement, extensive research and credible sources have been consulted during the writing of this study. Furthermore, the work identifies and examines other elements of Marxist ideology that are both discussed and demonstrated by the playwright. In conclusion, Beckett has effectively depicted the human condition, particularly the detrimental effects of the class system following both World War II and the rise of industrialization.

The Role of IoT in Transforming Engineering Education: Opportunities, Challenges, and Regional Insights in Pakistan

Abdul Jalil — 2025-03-26

This research paper embarked on an expansive role played by the Internet of Things (IoT) within the electrical engineering domain of Pakistan, purposefully dissecting the potential to change the existing paradigms of infrastructure, management of energy, automation processes, and the overall connectivity in a big way. Stringent empirical analysis, which intersects with an intensive review of the literature, and an extensive survey of professionals across the landscapes of Pakistan, this paper tries to explore the nuanced perception for integrating IoT in the electrical engineering sector. It weaves through the realms of optimism surrounding the adoption of IoT technologies, underscored by tangible acknowledgment of the myriad challenges currently proving as inhibitors to the widespread implementation. These challenges are the ones that the research presents its balanced view; it signals the need to embrace the transformational potential IoT carries for both improving operational efficiencies of sustainable energy use and innovation. On the other hand, reflecting on the hurdles of infrastructural limitations, more abstractly, regulatory constraints and the overriding need for increased awareness and education across the professional and public domains. Keeping these results in view, the paper, while making its presentation, juxtaposes the cautiously optimistic attitude of the electrical engineering professionals towards IoT adoption with an appraisal of barriers that stand their ground even in the face of technological advancements. The study underscores that there are quite meaningful differences in the regional adoption rate of IoT; thus, it feels important that the strategies are sensitive and are fine-tuned towards such diversity in challenges and opportunities that face different geographical areas of Pakistan. The paper further suggests that there should be a collaborative approach in the manifold ecosystem of IoT integration, where it brings to the fore the indispensable role of government bodies, educational institutions, and the private sector toward the creation of a conducive environment for innovation and easy assimilation of technologies.

An Investigation on the Effect of WhatsApp Language on Students' Writing Skills

Samra Kanwal — 2025-03-27

Now a days, the most popular application on mobile phones is WhatsApp and it can work on personal computers and tablets. Most people use it to communicate with others. All facets of life, including education, utilize this application. It is highly beneficial as it enables teachers to instruct their students, while also assisting students in acquiring vocabulary and grammar in a second language. Moreover, students use short forms of words in WhatsApp communication. These short forms and abbreviations are becoming evident in learners' spelling proficiency (Miralles et al., 2013). This study is grounded in three questions: (1) What are the short forms that are used in WhatsApp text? (2) What is the time limitation for students that he/she serves on WhatsApp Texting? (3) What is the level of writing proficiency in a second language for a student learning English? The current study aims to investigate the impact of WhatsApp texting on various aspects of English language, including word spellings and grammar. The study collected data using qualitative and quantitative methods from 50 participants in the English Department at Shaheed Benazir Bhutto University, Shaheed Benazirabad, but only 49 participated.