Green Entrepreneurial Intentions among Female Students: An Empirical Study at the University of Larkano

Abstract

Green entrepreneurial intentions aim to safeguard the environment and promote sustainability. Therefore, there is a trend to focus on business practices that help build an eco-friendly culture and involve women in these activities to achieve sustainability goals. This study concentrates on analyzing the regression outcomes of green entrepreneurial environmental awareness, self-efficacy, motivation, and orientation on green entrepreneurial intention among female entrepreneurship students at the University of Larkano. The results from 108 female students with green entrepreneurial intentions are regressed to prominently demonstrate the influence of green entrepreneurial orientation, environmental awareness, entrepreneurial motivation, and entrepreneurial self-efficacy. Findings from female students who studied entrepreneurship subjects over a five-year period (2019 to 2024) show a positive and significant relationship between green entrepreneurial orientation, self-efficacy, environmental awareness, and entrepreneurial intentions, except for entrepreneurial motivation, which does not significantly stimulate green entrepreneurial intentions. However, green entrepreneurial motivation exhibited mixed effects, partially aligning with previous research. This study fills a gap in the literature by highlighting the unique contributions of female entrepreneurship students to green entrepreneurship intentions. It offers policymakers, educators, and stakeholders valuable insights to promote green entrepreneurship.