Satisfaction level of Islamic Banking Customers: A study of Pakistan

Abstract

Pakistan is enriched with financial institutions like stock exchanges, investment banks, mutual fund industry, banking industry, and other financial institutions. The concept of Islamic banking is old and rapidly growing. This study investigates the determinants of satisfaction among customers of Islamic Banks in Pakistan. Islamic banking has emerged globally as an alternative to conventional baking, yet it holds a lower market share in Pakistan. The sample size of respondents is 300, and data is collected from the maximum number of Islamic banks all over Pakistan. The research methodology is used quantitative cross-sectional, and data is analysed through SPSS. The data is parametric, and independent variables have linear relationships, so linear regression is the best option. It is concluded that quality of services and confidence in a bank have a significant relationship with the satisfaction of Islamic bank customers. The data from research can be applied in the Islamic banking industry of Pakistan, and it can be advantageous to understand the satisfaction level of customers of Islamic banking