International Journal of Emerging Business and Economic Trends

The relationship between green packaging awareness, initiatives, and behaviour

Noorulain Sheikh, Rafia Himayel, Hafiz Muhammad Shoaib, Saifurrehman — Sun, 30 Jun 2024 00:00:00 +0000

Growing environmental concerns have spurred increased interest in sustainable business practices. Green packaging, a key component of this movement, aims to minimize environmental impact through eco-friendly materials and production processes. This study investigates the relationship between green packaging awareness and consumer behaviour, a segment often underrepresented in sustainability research. Drawing on the Theory of Reasoned Action (TRA), explore how environmental consciousness, emotional responses, and social values influence purchasing decisions related to eco-friendly packaging. The TRA posits that attitudes towards a behaviour, influenced by beliefs about its consequences, and subjective norms (perceived social pressure), predict behaviour al intentions, which in turn, predict actual behaviour. By examining these factors in the context of green packaging, the aim, to develop a comprehensive framework for understanding consumer decision-making. A robust measurement model is developed to capture the key constructs of the TRA framework. This model is then validated through a survey administered to a diverse sample of consumers. The analysis was focused on assessing the internal consistency of the measurement scales and testing the hypothesized relationships between environmental consciousness, emotions, social values, attitudes towards green packaging, subjective norms, and purchase intentions. This research addresses a critical gap in the previous literature by focusing on the unique context in rural India. Understanding consumer behaviour in this segment is crucial for businesses seeking to expand their sustainability efforts while catering to a growing and environmentally conscious market. The findings of this study was provided the valuable insights into how businesses can leverage green packaging initiatives to influence purchasing decisions and promote environmentally responsible behaviour. Furthermore, the research contributes to the broader body of knowledge on sustainable consumption by demonstrating the applicability of the TRA framework in a non-Western context.

Impact of Foreign Direct Investment, Inflation, and The Interest Rate on Stock Market of Pakistan

Hassan Raza Gillal, Kifayat Ali Larik — Sun, 30 Jun 2024 00:00:00 +0000

This study aims to conduct an empirical examination into the influence of foreign direct investment, inflation, and interest rates on the stock market performance, while exploring their interconnections. The objective is to determine whether these factors are correlated. Additionally, the research seeks to analyze the impact of foreign direct investment, inflation, and interest rates in the evolving political landscape of Pakistan's stock markets. The study utilizes the State regression method, employing annual time-series data spanning from 2000 to 2020 for Pakistan, to ascertain empirical relationships among the variables. The results reveal a positive correlation between foreign direct investment and stock market performance. Conversely, the inflation rate and interest rate exhibit insignificant relationships with stock market performance. These findings can serve as valuable insights for government policymakers, aiding in the formulation of strategies to attract foreign investors and establish a secure and lawful business environment. Furthermore, the research suggests the implementation of monetary policies to mitigate inflation and interest rates. The focus of this endeavor is exclusively on the development of the stock market in Pakistan, emphasizing the role of foreign direct investment and other variables. The study highlights a pronounced correlation between FDI and stock market performance.

Impact of Celebrity Endorsement on Consumer’s Perception of Quality

Abdullah Khursheed, Mohammad Mairaj, Hira Khan, Hina Tanzeem — Sun, 30 Jun 2024 00:00:00 +0000

The social media has been widely impacting the life of consumers even in their day to day routine of performing home chores and errands. Consumers get widely influenced by most of the celebrities they prefer to follow whilst watching series, dramas, vlogs, documentaries, campaigns and more. These personalities do a great impact on the consumer’s choice, decision, motivation, inclination and perception of viewing multiple things. Consumer greatly acknowledge the products which are supposed by him to be reliable and trustworthy in terms of their usage and quality which generally is a result of the efforts of a specific celebrity, social media influencer and a public figure. They have a sense of admiring products when it comes to qualify the level of satisfaction perceived through the endorsement done by the celebrity which grabs the loyalty of the customers once it gets successfully tested and produces desired outcome. The study highlights the importance of the process of thoughts which endorses the perception of a consumer’s evaluation of a product after getting influenced by his or her favorite celebrity attains the strong affiliation when proved to be of a good quality. The value perceived customer not only shows the dependability of his trust on the celebrity as a reference to the product he purchases but it also constructs the association of his experience which he obtains after measuring the quality of the product and its significance as a result of the celebrity’s recommendation bringing in the trustworthiness a consumer’s seeks into his endorser. The research typically identifies the areas where a consumer gets excited to buy a product by different factors working and continues to shape his lifestyle according to the personality of the brand endorser considering the quality to be exceptional if the endorsement carries his expectations into a true exposure of the quality he perceives specified by the celebrity.

Exploring the post-pandemic landscape: An in-depth analysis of the impact of personality traits on investment behavior in Pakistan's financial sector

Zohra Solangi, Dr. Ayaz Ali Maitlo, Rafia Soomro — Sun, 30 Jun 2024 00:00:00 +0000

This study investigates the impact of personality traits (Conscientiousness, Agreeableness, Extraversion, Open to Experience, Neuroticism) on investment behavior (Short Term Investment and Long Term Investment) in financial sector after covid-19. Regression analysis technique is used through SPSS software on the sample of 150. Primary data was conducted from financial sector (Banks) in Larkana. This study is quantitative in nature and its main purpose is the examination of impact of personality characteristics on investment decisions in financial sectors (Banks) after COVID-19. It is limited to Larkana city but further this study can be widely explored to different cities in Sindh or Pakistan. The results shows that individuals who have short-term financial objectives are proactive, understanding, resolute, and well-organized. The findings also indicated that extraversion and conscientiousness have a significant positive influence on long-term investing intention.

Determinants of Private Investment in Pakistan: Empirical Investigation

Gulle Zahra, Sadaf Nawaz — Sun, 30 Jun 2024 00:00:00 +0000

The study investigates the relationship between private investments in Pakistan and the three key determinants of interest rate, exchange rate, and political instability. Using secondary data from January 2011 to 2015, the quantitative method is used, and the regression analysis is used to assess the impact of these variables on private sector investment. The finding reveals that high interest rates negatively affect private investments by increasing borrowing costs, while favourable exchange rates boost investments by promoting exports. However, exchange rate volatility creates uncertainty, deterring long-term investment decisions. Political instability is identified as a significant deterrent. As it fosters economic uncertainty, discouraging both domestic and foreign investors. The study offers valuable insights for policymakers on promoting a more macroeconomic environment to enhance private investments, which is crucial for Pakistan's economy.