International Journal of Emerging Business and Economic Trends

Effective Marketing Strategy – Confectionery Industry of Pakistan

Asra Khan, Zohaib Tariq — Tue, 27 Jun 2023 00:00:00 +0000

The main aim of this paper is to analyse the confectionery industry of Pakistan and to analyse the performance of Innovative Biscuits Limited (IBL) with respect to its competition. The method includes in-depth interviews with the retail channels that include; wholesalers, General Stores (GTs), Local Modern Trade (LMT) stores, and International Modern Trade (IMT) Stores. The results present a vast difference in marketing strategies IBL employs and the rest of the industry. The research also evaluates the factors that impact sales and profitability in the industry. These include the performance of distribution companies, the efficiency of the field sales team, retail channel strategies, consumer taste preferences, and efforts for brand awareness. The paper strategically provides insights to identify areas for improvement, tailor marketing strategies to meet consumer demands and refine product offerings accordingly. The findings of this research can help baked goods manufacturing companies enhance their competitive edge, increase sales, and establish a stronger presence in the Karachi market.

The Impact of Social Media Marketing on the Consumer Buying Behavior

Iqrar Hussain Mari, Sabir, Madiha Mahfooz, Muhammad Zeeshan Yaqub — Tue, 27 Jun 2023 00:00:00 +0000

In this advertising world, social media marketing is the most effective strategy. This method will aid marketers in understanding the aspects that influence consumers' purchasing decisions. The primary purpose of this research is to look at how social media influences purchasing behaviour and to determine the link among various social media marketing efforts, customer actions, and customer behaviour. This paper uses a qualitative analysis approach to collect and analyse the data. Internet life display has become the foremost dominant mode for organisations trying to attach with their prospects and customers. There were 220 respondents in this case, and the immoderations were developed in terms of univariate and bivariate study from a factual standpoint. Similarly, after executing a comprehensive quantitative analysis using SPSS and research offered by the survey host's online platform, one may accurately determine what proportion is often influenced and, as a result, the actual effect of social media marketing portrayed in the process. Consumers purchase higher cognitive processes. Throughout this evaluation, Pearson's correlation research analyses a positive vital direct connection between social media marketing and the higher cognitive process of customer purchase. The first level’s ratio coefficient (r2) was 30.9 per cent. This means that social media marketing will be used to predict customer purchase decisions. Future studies will be conducted to distinguish between the two CBDMs can be clarified by adding more variables. To get a better grasp of the significant focus on core customer leadership behaviour, expand this research to include web life material as well as additional respondents, Expand this research by considering web life content in addition as other respondents for a much better understanding of the main focus on core customer leadership behaviour.

Demonstrates How Talent Total Reward Strategies Sustainably Improve Employee Performance, Satisfaction, and Motivation: Evidence from the Education Sector

Kifayat Ali Larik, Ali Raza Lashari, Nadia Samo, Marvi Mangi — Tue, 27 Jun 2023 00:00:00 +0000

Sustainable HR practices are becoming more and more important. Throughout COVID-19, employees' importance to many benefit and compensation strategies has grown. One of the key elements influencing people's lives while they work has been identified as the workplace. This empirical study employs a quantitative methodology to investigate the effects of sustainable total reward strategies on employee productivity, happiness, and motivation for long-term talent in the education industry. The Organization for Economic Co-operation and Development (OECD) conducts annual surveys that provide the data. A total of 153,682 teachers participated in the survey, and respondents came from 47 different nations and economies. The primary objective of the yearly survey is to produce comparable, valid, and trustworthy population estimates from sample data. Using SPSS version 23 and Pearson's correlation coefficient, data were analysed. The study's findings revealed a significant positive correlation between overall sustainable rewards and sustainable employee performance (B =0.169, p < 0.01), satisfaction (B =0.460, p < 0.01), and motivation (B =0.517, p < 0.01). These findings might have social and economic repercussions, particularly in the field of education.

Factors Affecting Pricing Decisions: A Qualitative Review

Mehwish Channa, Adnan Pitafi — Tue, 27 Jun 2023 00:00:00 +0000

This study examines the factors affecting pricing decisions and how consumers are being affected by those decisions, which can eventually generate revenue for a business and have been given much importance for so many years. This chapter discusses the factors affecting pricing decisions along with the appropriate way of choosing a pricing strategy and price competition in different market structures, which can eventually bring a business towards success by helping to generate more sales and making a solid customer base by looking at the different perspective of pricing as well as a nature of the products to set pricing strategies accordingly. The study also focuses on the different pricing models for different businesses or industries. It deeply explains the price in all aspects of the business & provided deep insight into the concept of price from the economic concept to the marketing element, which can help a marketer to choose appropriate pricing strategies set according to the nature of the business.

Human Resource Management in the Aftermath of the covid-19 effects on Entrepreneurial Organizations

Ali Raza Lashari, Kifayat Ali Larik, Imran Ahmed Shah, Marvi Mangi — Tue, 27 Jun 2023 00:00:00 +0000

The human resource management techniques through a Delphi study with 32 university experts to simplify managerial planning and control of HR activities in the aftermath of the COVID-19 crisis. It is determined that entrepreneurial organisational and post-COVID-19 human resource management techniques are causally related using contingency theory. One hundred seventy-nine staff members from Pakistan Universities participated in a self-reported mail survey to collect the study's data. To ascertain the effect of human resource management approaches on entrepreneurial organisations, the data were analysed using structural equation modelling (SEM). The study found a link between organisational entrepreneurship and human resource management strategies. As a result, the university identifies the following facets of human resource management as dynamic post-COVID-19 factors: employee relations, evaluation, health and safety, motivation, acquisition, training and development, and termination. Digital technologies are anticipated to encourage entrepreneurship and produce fresh ideas.