The Impact of Social Media Marketing on the Consumer Buying Behavior

Abstract

In this advertising world, social media marketing is the most effective strategy. This method will aid marketers in understanding the aspects that influence consumers' purchasing decisions. The primary purpose of this research is to look at how social media influences purchasing behaviour and to determine the link among various social media marketing efforts, customer actions, and customer behaviour. This paper uses a qualitative analysis approach to collect and analyse the data. Internet life display has become the foremost dominant mode for organisations trying to attach with their prospects and customers. There were 220 respondents in this case, and the immoderations were developed in terms of univariate and bivariate study from a factual standpoint. Similarly, after executing a comprehensive quantitative analysis using SPSS and research offered by the survey host's online platform, one may accurately determine what proportion is often influenced and, as a result, the actual effect of social media marketing portrayed in the process. Consumers purchase higher cognitive processes. Throughout this evaluation, Pearson's correlation research analyses a positive vital direct connection between social media marketing and the higher cognitive process of customer purchase. The first level’s ratio coefficient (r2) was 30.9 per cent. This means that social media marketing will be used to predict customer purchase decisions. Future studies will be conducted to distinguish between the two CBDMs can be clarified by adding more variables. To get a better grasp of the significant focus on core customer leadership behaviour, expand this research to include web life material as well as additional respondents, Expand this research by considering web life content in addition as other respondents for a much better understanding of the main focus on core customer leadership behaviour.