Javed, Ateeqa, Muhammad Yousaf, Syeda Dur.e.Ainy, and Javairia. 2026. “The 8-Second Brain: How TikTok and Reels Are Reshaping Attention Span and Memory in Gen Z Pakistan”. SBBU Journal of Social Sciences 4 (1). http://journals.sbbusba.edu.pk/jss/index.php/abc/article/view/89.