International Journal of Emerging Business and Economic Trends

A Study on Consumer Motivation to Buy Green Products: A Demographic Investigation from Shaheed Benazirabad

Asadullah Mari — 2022-12-30

Most customers have changed their lifestyles by using eco-friendly products due to the growing awareness of environmental issues and their effects. As a result, organisations are placing greater emphasis on green marketing campaigns because of changing consumer behaviour towards the environment. This study focuses on the demographic background of Shaheed Benazirabad to analyse consumer motivation to buy green products. The data was collected through a closed-ended five-point Likert scale questionnaire using a purposive sampling technique. Two hundred ninety-seven responses were obtained with an 85.0 per cent response rate. Eight reasons for buying green products were considered and analysed according to the different demographic profiles of the participants. An Independent sample t-test was used to analyse the data. Concerning gender, maturity level, education, and income, it was found that there are significant differences in the multiple green product buying motivations.

Service Quality and Student Satisfaction: The Mediating Role of Service Culture in Higher Educational Institutions in Pakistan

Muhamamd Zahid Maitlo — 2022-12-30

This paper aims to extend knowledge and the concept between service quality and service satisfaction in higher education through a mediating role of service culture. The researchers have theoretically conceptualised and tested for statistical analysis. Questionnaires were distributed among the target population, and 233 respondents returned the questionnaire. A closed-ended questionnaire was used for data collection, and a non-probability convenience sampling technique was used. Moreover, collected data was refined using screening tests, and the theoretical model was statistically tested through Structural Equation Model (SEM). The results revealed mediated relationship between service quality and service satisfaction. This study supports service culture as a potent mediator in service satisfaction in higher educational contexts. Hence, service culture bridges quality and satisfaction in the service domain. Besides academicians, this study focuses on not only the service quality but also gives close attention to service culture so that customers can be satisfied widely. Additionally, this research fulfils the theoretical gap by introducing the service culture as a mediator that may lead to a new perspective in service marketing. Other researchers may contribute to this theory by employing other research methods and techniques in different service industry fields.

Profitability Analysis of the Public and Private Banks in Pakistan

Bilawal Ali Dayo — 2022-12-30

The central theme of this study is to examine the profitability and comparison between the public and private sector banks. For this purpose, bank-specific variables are taken (size, capital, advance, deposits) and macroeconomic variables, such as GDP, as these factors affected banks' profitability in Pakistan from 2009 to 2013. For measuring the banks’ profitability, ROA and ROE were used. In this study, we tested that the profitability of private banks is higher than that of public banks in terms of ROA and ROE. The data was collected from the state bank of Pakistan’s financial statements. A total of ten banks were selected, five from each public and private sector.

Assessing the Adoption of Learning Management Systems (LMS) in Higher Education Institutions (HEIs) of Sindh

Ummama Khan — 2022-12-30

The study aims to explore the effect of all essential factors of the unified theory of acceptance and use of technology (UTAUT-2) to adopt Learning Management Systems (LMS) used among higher education institutes in Sindh. A quantitative research approach was used with a close-ended questionnaire to collect the data from higher education institutions faculty members and staff utilising the learning management system (LMS) for educational purposes in different universities. There were 8 (eight) independent factors were taken for this study, i.e. performance expectancy, effort expectancy, social influence, facilitating condition, learning value, hedonic motivation, habit, and behavioural intention. One dependent variable was the adoption of a learning management system. All significance values of independent variables were observed to be less than 0.05 except for effort efficacy and hedonic motivation. This study helps to understand the LMS and its influence on the education system of Sindh and how it works efficiently for improvement and continuing the learning process according to the current situation of education systems. Further, this study will explore the legal platform for enhancing education in different institutions in Sindh, Pakistan.

Role of Social Media in Female Entrepreneurial Growth: Empirical study of Sindh using Facebook and Instagram

Aiza Aziz Qureshi — 2022-12-30

The research overviews the role of social media in accelerating the growth of female entrepreneurship. With the help of social networking, female entrepreneurs have found a new and effective way to run their businesses. Social Media has modified the concept of Female Entrepreneurship by providing them with ease and a mass medium through which they can run their business by preserving their privacy. Many female entrepreneurs run their online pages for buying and selling either independently or through some social media community which connects them to their customers directly. Whether it is a make-up artist or cook, a buyer of imported makeup or even a freelancer, social media has given a platform to female entrepreneurs to connect easily to customers directly with no intermediate. This research can contribute to taking measures towards female entrepreneurship growth as the results show a positive relationship between promotion, work-life balance, customer relationship management and female entrepreneurial growth through social media. This research shows evidence that social media has contributed a lot to female entrepreneurs by providing them with a platform through which they can efficiently run a business. This research is limited to Sindh only.

Ambidextrous Sales Force in The Electronic Performance Monitoring System: A Win-Win Situation Framework

Farooque Ahmed — 2022-12-30

In line with social exchange theory and the law of reciprocity, this research attempts to develop and analyse an exchange model in the electronic monitoring systems that can benefit sales subordinates and their managers working in the field. Using the quantitative method, dyadic data were collected from 265 sales subordinates and their 84 managers working in different companies. In this model, as an exchange relationship, sales subordinates show ambidextrous behaviour under the mechanism of felt trust and quality LMX. Similarly, sales managers gain consistent performance and professional collaboration with their subordinates after establishing a trustworthy environment using the developmental EPM. This unique framework offers a win-win situation for managers and subordinates by suggesting a favourable linkage among study variables.