KHAN, A.; TARIQ, Z. Effective Marketing Strategy – Confectionery Industry of Pakistan. International Journal of Emerging Business and Economic Trends, [S. l.], v. 2, n. 1, p. 66–101, 2023. Disponível em: http://journals.sbbusba.edu.pk/ebet/index.php/abc/article/view/31. Acesso em: 27 jul. 2025.